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Communicating Risks and Benefits: An Evidence-Based User's Guide

Author(s)
Fischhoff, Baruch
Brewer, Noel T.
Downs, Julie S.
Publication Date

Abstract

Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money, and reputations. Communicating Risks and Benefits: An Evidence-Based User's Guide provides the scientific foundations for effective communication.

Additional Information
US Department of Health and Human Services, Food and Drug Administration, Risk Communication Advisory Committee and consultants
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