Communicating Risks and Benefits: An Evidence-Based User's Guide
Communicating Risks and Benefits: An Evidence-Based User's Guide
Author(s)
Fischhoff, Baruch
,
Brewer, Noel T.
,
Downs, Julie S.
Publication Date
Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money, and reputations. Communicating Risks and Benefits: An Evidence-Based User's Guide provides the scientific foundations for effective communication.